Rentlinx Unveils New Subscription Model, Phases Out Free Tier
In a strategic shift, Rentlinx announces the end of its free service and introduces new pricing tiers, signaling a major change in the rental advertising landscape.
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Introduction
In a move that signals a significant shift in the rental advertising industry, Rentlinx, a leading platform for property managers and landlords, has announced the end of its decade-long free service tier. Starting January 2017, the company will transition to a paid subscription model, a decision that reflects the evolving landscape of property technology and the increasing demands of the market.
New Subscription Model
The new pricing structure, set to take effect in January, introduces tiered plans based on company size. Jeremy Schneider, founder of Rentlinx, emphasized that this change is aimed at "providing even more exceptional value" to customers and funding future development to maintain the company's position as a market leader.
The subscription plans will include:
- Advertising on 88+ national and local apartment search websites
- Phone tracking with recorded calls
- Custom website integration for listings
- Automated property upload via data feed
- US-based phone and email support
- Optional "Plus!" per-property upgrades for $10 a lead
Notably, Rentlinx is introducing a budget-friendly option for smaller landlords, priced at $19/month for up to two advertised units at a time.
Impact on Users
Current paying customers of Rentlinx's Brokers and Locators, WebLinx, or DataLinx services, as well as active users of the "Plus!" feature, will not be affected by this change. They will have the option to maintain their current plans or receive comped subscriptions at no additional cost.
For those transitioning from the free tier, Rentlinx is offering a 30-day free trial of the new service, allowing users to experience the enhanced features before committing to a subscription.
Industry Implications
This move by Rentlinx reflects a broader trend in the property tech industry, where companies are increasingly focusing on premium, value-added services to differentiate themselves in a competitive market. The shift from a freemium model to a subscription-based service is indicative of the maturing proptech sector, where sustainability and continuous innovation are becoming key priorities.
Industry analysts suggest that this change could prompt other players in the market to reassess their pricing strategies, potentially leading to a wave of similar transitions across the rental advertising space.
Conclusion
As Rentlinx prepares to implement these changes, the company is emphasizing transparency and flexibility. Users will have the ability to start and stop their subscriptions as needed, with no long-term contracts required. This approach aims to accommodate the diverse needs of property managers and landlords, from those with just a few units to large-scale operations.
The success of this transition will likely be closely watched by others in the industry, as it could set a precedent for how rental advertising platforms evolve their business models in the face of changing market dynamics and user expectations.