Luxury Presence Pricing: Plans, Cost & What's Included (2026)
Luxury Presence's own list prices: $295 to $2,495 a month plus a $2,500 or $3,500 setup fee. Each plan, year-one cost, and what AI gets wrong.
Is Luxury Presence right for you?
4 questions, 15 seconds. Find out which tier—or whether to start elsewhere.
Question 1 of 4
What's your annual production or team size?
Question 2 of 4
How much of your marketing stack are you already managing separately?
Question 3 of 4
How important is a custom-designed, luxury-branded site to your business?
Question 4 of 4
What's your comfort level handing off marketing execution?
Your answer
Luxury Presence is built for you.
You're a top producer or luxury agent with a scattered marketing stack and a brand that closes deals. Luxury Presence bundles your website, IDX, CRM, SEO, content and ad management into one platform. At list price, Brand is $595 a month and Scale $995, plus a $2,500 or $3,500 setup fee on a 12-month agreement. Bought separately, that stack runs about $1,000 to $1,500 a month without the integration or the managed execution. Price Brand first on a demo.
Your answer
Luxury Presence works for team scaling.
You're managing several agents and want one branded platform with centralized marketing. Scale ($995 a month at list price) covers up to 10 users and All In ($2,495) up to 20, each with a $3,500 setup fee. Above 20 agents, Luxury Presence's Presence Premier package is quoted by sales and adds custom lead routing, agent sub-sites and multi-office support.
Your answer
Start simpler; upgrade when the value is clear.
You're a solo agent still testing whether marketing investment moves your business. Even Luxury Presence's entry Launch plan is about $6,040 in the first year at list price ($2,500 setup plus $295 a month on a 12-month agreement), and the platform pays off when you use the whole stack: website, ads, SEO and CRM together. Start with a basic website and a CRM, see what works, and revisit Luxury Presence when you're ready to consolidate and scale.
Your answer
Luxury Presence is overkill for where you are now.
You need a website and maybe a CRM, but you're not running ads or SEO yet, and you want to keep things simple. Luxury Presence's value comes from integrating a full marketing stack under a 12-month agreement; a template-based builder and a standalone CRM will serve you better at this stage. Revisit Luxury Presence when your business needs a custom brand, managed ads and SEO, or when you're consolidating several vendors into one.
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Luxury Presence costs $295 a month for its Launch plan, $595 for Brand, $995 for Scale and $2,495 for All In, plus a one-time setup fee of $2,500 (Launch and Brand) or $3,500 (Scale and All In), on a 12-month agreement. Those are the “non-partner list pricing” figures Luxury Presence publishes on its own comparison pages (vs AgentFire, August 2026; vs Follow Up Boss, September 2026). Its Plans page still shows no prices and says the setup fee “varies depending on your plan and whether your brokerage has a partnership with Luxury Presence”. Ad spend is extra, and brokerage partners can pay less.
That can look steep next to a $20/month website builder, until you see what’s inside it. Luxury Presence isn’t a website tool. It’s a bundle of services a growing agent would otherwise buy separately: website, home search, CRM, SEO, content, ad management and, on higher tiers, social media and a branded app. Priced that way, the middle plans are often better value than assembling the same stack piece by piece, as the calculator above shows. (For the platform overview, see our Luxury Presence review; to compare options, our alternatives guide.)
What’s changed (October 2026). When we first published this guide on 4 September, we reported third-party estimates: about $500 to $1,500 a month and a $3,500 to $5,000 setup fee. Luxury Presence has put its own numbers in writing on its blog and comparison pages, and they differ from those estimates in both directions: the setup fee is lower ($2,500 or $3,500) and the top plan is higher ($2,495 a month, not about $1,500). We’ve rewritten the page around the vendor’s own figures. AI answers haven’t caught up yet (see what AI assistants say).
What Luxury Presence costs, by plan
Luxury Presence’s plans run Launch → Brand → Scale → All In for up to 20 agents, plus Presence Premier for “more than 20 agents” (quoted by sales). Each tier keeps everything below it and adds more of the marketing engine:
| Plan | List price per month | Setup fee | Users · CRM contacts | What it adds |
|---|---|---|---|---|
| Launch | $295 | $2,500 | 1 · 1,000 | Website, MLS/IDX search, AI CRM, CMA presentations, listing and home-value alerts |
| Brand | $595 | $2,500 | Up to 3 · 3,000 | Hyperlocal blog content, SEO and AI-search work, Google Business Profile, listing and lead-gen ads (managed budget up to $1,000) |
| Scale | $995 | $3,500 | Up to 10 · 10,000 | AI lead nurture by SMS, Google/Meta retargeting, social media management, managed budget up to $5,000 |
| All In | $2,495 | $3,500 | Up to 20 · 50,000 | Branded mobile app, premium SEO and AI-search program, dedicated SEO specialist, managed budget up to $10,000 |
| Presence Premier | Quoted | Quoted | More than 20 agents | Multi-office CMS, custom lead routing, agent sub-sites, 24/7 premium support |
Prices: Luxury Presence’s comparison pages, “non-partner list pricing as of August 2026” (vs AgentFire) and repeated in September 2026 (vs BoldTrail, vs Follow Up Boss). Inclusions, user and contact limits, and ad-budget ceilings: the Plans page, checked 15 October 2026. Ad budgets are what you can spend through the platform, not fees.
A few terms that change the total:
- Annual billing “lowers each by about 17%, and about 20% on All In”, per the September comparison pages. The Plans page itself doesn’t mention it, so ask for it on the quote.
- The setup fee covers “your design consultation, website build, MLS integration, and CRM configuration”. It’s “collected upfront”, and monthly billing begins when your website goes live (Plans FAQ). Luxury Presence’s August 2026 blog puts the range in plain words: “the one-time setup fee runs from $2,500 to $3,500 depending on plan”.
- All plans are a 12-month agreement. You can move up a plan mid-term “without restarting your term or paying another setup fee”.
- Ad spend is separate and “goes directly to Google or Meta with no management fees from Luxury Presence”. The Plans FAQ says your account manager recommends a starting budget; it doesn’t state a minimum.
- Add-ons cost extra on lower tiers. The agent-branded mobile app is “included on the All In plan or available as a $500 per month add-on” (vs AgentFire). Social media management and SMS lead nurture are listed as add-ons on Launch and Brand.
- Brokerage pricing: “Partnership pricing can reduce both monthly fees and setup costs”, with eXp Realty and Compass named as partners.
What the first year costs
Setup plus twelve monthly payments at list price, before ad spend, add-ons or any partner discount:
| Plan | Setup | 12 × monthly | Year one |
|---|---|---|---|
| Launch | $2,500 | $3,540 | $6,040 |
| Brand | $2,500 | $7,140 | $9,640 |
| Scale | $3,500 | $11,940 | $15,440 |
| All In | $3,500 | $29,940 | $33,440 |
From year two the setup fee drops away, so Launch runs $3,540 a year and Brand $7,140 at monthly list price.
What people reported paying before the list prices
Third-party figures still circulate, and most of them predate Luxury Presence’s own numbers or describe older plan names. They’re useful as history, not as a quote:
| Who says it | What they say | Date |
|---|---|---|
| InboundREM (a competitor) | Launch “$2500 Setup and $250/month”, up to Premium “$5500 Setup and $2500/month”; one 18-month custom quote of “$48,500” | Updated December 2025, older plan names |
| Pinova (a competitor) | About $300 to $1,500 a month and a $3,500 to $5,000 setup fee, labelled as estimates | 30 June 2026 |
| HousingWire | ”Starting price: $500/month” | Updated 5 January 2026 |
| A customer on Trustpilot | ”a two-year, ~$24,000 engagement” | April 2026, one reviewer |
The InboundREM grid is the closest to today’s list prices at both ends ($2,500 setup at entry, about $2,500 a month at the top). The $3,500 to $5,000 setup range that most 2025 and 2026 reviews repeat is higher than anything Luxury Presence now publishes for a standard plan.
What AI assistants say it costs
On 15 October 2026 we asked ChatGPT and Gemini three questions about Luxury Presence pricing (one run each) and pulled Google’s AI Overview for “luxury presence pricing” and “how much does luxury presence cost”. None of the answers gave the list prices above:
- Google’s AI Overview quoted “$300 to $2,500+ per month” and a setup fee “from $3,500 to $6,000+”, citing this page among others. The monthly endpoints are close to the list prices ($295 Launch, $2,495 All In), but the setup range is too high: the published fees are $2,500 and $3,500.
- Gemini repeated the estimates from the first version of this page: $300 to $1,500 a month, a $3,500 to $5,000 setup fee, and an “Enterprise” tier for “50+” agents. Luxury Presence’s large-team tier is Presence Premier, for more than 20 agents.
- ChatGPT got the setup fee right ($2,500 to $3,500, from Luxury Presence’s own blog) but said monthly prices aren’t published, then used third-party estimates of $300 to $1,500.
The gap matters most at the top. An All In buyer budgeting from an AI answer would expect about $1,500 a month; the list price is $2,495.
Why an all-in platform can be great value
Here’s the part a raw price tag misses. Add up what a growing agent typically pays to run the same marketing à la carte:
- A real estate website + hosting: about $25/month for DIY, far more for a custom build
- IDX / MLS home search: $50 to $125/month standalone (verified provider pricing)
- A CRM: about $70/month and up
- SEO and blog content: a specialist program runs into the hundreds per month
- Listing video and content tools: about $50/month
- Ad management: an agency typically charges several hundred a month on top of spend
Bought separately, that stack lands around $1,000 to $1,500 a month. Against list prices, Brand ($595) and Scale ($995) undercut it while adding one login, one bill and one team that builds the site, runs the ads and reports the results together. All In ($2,495) costs more than the stack; there you’re paying for the branded app, the premium SEO program, a dedicated SEO specialist and seats for up to 20 people. For an agent who would use every piece, that integration is worth real money. Use the calculator above to price your own stack against a plan.
Who Luxury Presence is best for
- Luxury and top-producing agents where presentation closes deals and a single commission dwarfs the annual cost. This is the core audience, and the product is built for it.
- Teams of up to 20 that want every agent on one branded platform. Scale and All In add the seats, and Presence Premier covers larger teams and brokerages with custom lead routing.
- Growing agents ready to consolidate a scattered stack of tools into one system and hand off the marketing work.
What we’d do: if you’d use the blog content, SEO and ad management, Brand is the plan where the bundle clearly beats buying the pieces, so price it first on a demo. A newer agent testing whether a website moves their business should start simpler and step up later. Not because Luxury Presence isn’t good, but because its value shows up when you use the whole platform, not just the site.
FAQ
How much does Luxury Presence cost? Luxury Presence lists four plans at $295 (Launch), $595 (Brand), $995 (Scale) and $2,495 (All In) a month, plus a one-time setup fee of $2,500 on Launch and Brand or $3,500 on Scale and All In, on a 12-month agreement. Those are its “non-partner list pricing” figures from August and September 2026. Ad spend is billed separately, and brokerage partners can get lower prices.
How much is Luxury Presence per month? $295 for Launch, $595 for Brand, $995 for Scale and $2,495 for All In, at list price. Luxury Presence says annual billing lowers each by about 17% (about 20% on All In). Teams of more than 20 agents get a quoted Presence Premier package.
Does Luxury Presence have a setup fee? Yes. It’s one-time and paid upfront: $2,500 on Launch and Brand, $3,500 on Scale and All In, per Luxury Presence’s own pages. It covers the design consultation, website build, MLS integration and CRM setup. Monthly billing starts when the site goes live, and upgrading mid-term doesn’t trigger a second setup fee.
How much does Luxury Presence cost in the first year? At list price, before ad spend: $6,040 on Launch, $9,640 on Brand, $15,440 on Scale and $33,440 on All In. That’s the setup fee plus twelve monthly payments.
Is Luxury Presence worth it? For its target customer, luxury and top-producing agents and teams, it can be strong value: Brand and Scale cost less per month than buying a website, IDX, CRM, SEO and ad management separately, and they come as one managed platform. The value is highest when you’d use every part of it; an agent who only needs a basic site will get more from a simpler tool.
What is Luxury Presence? Luxury Presence is an all-in-one real estate website and marketing platform used by luxury agents, top producers and major brokerages. Beyond websites it includes IDX home search, an AI CRM, managed advertising, SEO and, on higher plans, social media management and a branded app. It’s sold as a single integrated system rather than a standalone website builder.
Sources
- Plans, inclusions, setup-fee and contract terms: Luxury Presence Plans, checked 15 October 2026.
- List prices and annual-billing discount: Luxury Presence comparison pages vs AgentFire (17 August 2026), vs BoldTrail (10 September 2026) and vs Follow Up Boss (18 September 2026).
- Setup-fee range in prose: Luxury Presence blog, Best Real Estate Marketing Services (11 August 2026).
- Earlier third-party figures: InboundREM (updated December 2025), Pinova (June 2026), HousingWire (January 2026), Trustpilot (April 2026 review).
- AI answers: ChatGPT and Gemini (three prompts each) and Google’s AI Overview (two searches), 15 October 2026, one run each.
- IDX standalone pricing (for the value comparison): our IDX website cost guide.
Luxury Presence’s list prices exclude ad spend and partner discounts and can change. Confirm your quote on a demo.